What are people buying online?
I'm surprised clothing is really high compared to other categories...
I'm surprised clothing is really high compared to other categories...
Introduction 1
Abstract 2
Contents 3
1. The shift from WEB 1.0 to WEB 2.0 5
1.1 Introduction 6
1.2 What is the WEB 2.0? What is the difference with WEB 1.0? 6
1.3 WEB 2.0: a buzzword, marketing term or useful evolution of the web? 6
1.3.1 Usability 8
1.3.2 Economy 9
1.3.3 Design 9
1.3.4 Standardisation 10
1.3.5 Remixability 11
1.3.6 Convergence 1.3.7 Participation 12
1.4 Online content in a WEB 2.0 environment 13
2. Online content 14
2.1 Introduction 15
2.2 Evolution of the web 2.2.1 The static web 15
2.2.2 The world live web 16
2.3 Importance of online content 16
2.4 Contributing online content 17
2.5 Creating content no longer for the elite early adopters 17
2.6 Interacting with online content 18
2.7 The upward spiral of syndicated content 19
2.8 Content interaction models 21
2.8.1 CIM 1: Content is the same as User Interface. 21
2.8.2 CIM 2: Content lives in the database. 22
2.8.3 CIM 3: User generated content 22
2.8.4 CIM 4: Syndication 23
2.8.5 CIM 5: Web service 24
2.9 Use of new Content interaction Models 27
2.9.1 Amazon S3 27
2.9.2 Ning.com 27
2.9.3 Flickr.com to Amazon S3 27
2.10 Consequences of WEB 2.0 Content Interaction Models 27
3. Network of services 29
3.1 Introduction 30
3.2 Network effect of services 30
3.2.1 What is a network effect? 30
3.2.2 Network effect of services 30
3.3 Consequences of network effect 31
3.3.1 Accelerating innovation 31
3.3.2 Increasing competitive services 31
3.3.3 Increasingly specialized services 31
3.3.4 User empowerment 31
3.3.5 Standardisation 32
3.4 Advantages for the service provider 32
3.4.1 Value of content increases
3.4.2 Drive people to your stuff 32
3.4.3 Less central development 33
3.4.4 Advertising 33
3.4.5 Pay-for service 33
3.4.6 Partnerships 33
4. Project: Metathings.com 34
4.1 Introduction 35
4.2 The theory behind Metathings 35
4.2.1 Remixability
4.2.2 Content Interaction model: Syndication
4.2.3 Participation 36
4.3 Testing phase 36
4.4 How did I come to Metathings concept? 36
4.5 How did I come to my conclusions? 37
4.5.1 During the test period 37
4.5.2 After the test period 37
4.6 The conclusions 37
4.7 The future of Metathings 38
Conclusion 39
Bibliography 40
Webliography 40
Acknowledgments 42