Born on the Web

Amy Jo Kim, social architect (I like that term), has given an interesting presentation at Etech. This is probably not that recent, but I only stumbled upon it today. She has interesting slides how we can use game mechanics to encourage interaction in social software. A set of 5 simple rules that can be applied and are already used in a lot of social software:

1. Collecting
2. Earning points
3. Feedback
4. Exchanges
5. Customization

We-make-money-not-art gives a nice round-up of the presentation. Links:

• AJK presentation
• presentation roundup
• Amy Jo kim her blog
• Rewarding users for contributing data